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Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based on his experience in the SEO industry.
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective...

Ruben Gomez spotted another test, this one is from Google, he posted about it on Twitterand called it material design for desktop. It looks like the card style design we reported about a few weeks ago.
But Ruben explained it is also visible on the home page and shared screen shots showing how the Google home page is gray in the new test design. It also has a bigger search box in the center....

GoogleBot typically crawls from the United States, not 100% of the time. In fact, Google recently began crawling on a limited basis from other countries but only to check on local-aware features.
In any event, what if you have a web site that is not accessible for US users for legal or other reasons? Google says that GoogleBot from the US wouldn't be able to access it and it probably will cause major indexing issues....