Mystery Shopping Service and Market Research Agency - SeeLevel HX

Mystery shopping services have been around since the 1940s. Back then, the focus was more on identifying and proving fraudulent behaviors by thieving employees. Retail stores, insurance agencies, and banks benefited the most from this kind of service...

Evaluating your own business performance is no easy task. You have to study your sample size, formulate a scorecard, select the evaluators, oversee the visits, review and collate the data gathered, and interpret the collected information. It’s a long...

Back in the day, the only way you could buy an item was through an in-store visit. Then telemarketing was introduced, allowing customers to make a purchase over the phone. Then the internet came along which enabled us to buy things we wanted online....

Business owners often think about how they can introduce new products to the market and gimmicks that will catch the attention of their target customers. This can be important, but they shouldn’t forget to consider a vital factor that drives consumer...