Scent Marketing Today

If you think about professional basketball and try to associate it with a scent, you would probably come up with Eau de Locker Room, stale beer or fried food, but an NBA team is out to change that. The Brooklyn Nets is now using a scent various described...

A new attachment for smart phones allows users to add scent to their life through their phones. Social media friends can send each other scents and it will be able interface with other applications like games. Because this is a new technology that is...

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Experimenters at Berkeley have discovered that humans can track by smell, similar to the way dogs can. With evolution, our sense of smell has become a less prominent part of our sensory survival arsenal and it was thought that although we could detect...

Combine everything and you get a unique sensory outcome we call "white." With light, all colors together create white light. With sound, all different frequencies combine to make white sound. Now, scientists have created olfactory white.
To create this indescribable smell, they chose 86 different odor molecules and diluted them to the same intensity. Then they combined them in different configurations. They found that when the mixtures included 30 or more of the compounds, they began...