ROI Metrics

ROI Metrics. The Google Organic Ranking Playbook for Amazon Brands...

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Roimetrics.com news digest

  • 8 years

    John Wanamaker Lost Without ROI Metrics

    John Wanamaker Lost Without ROI Metrics
    “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker (1838-1922)
    John Wanamaker’s famous quote is more than 130 years old and his words still ring true today for many advertisers, agencies and consultants. Unfortunately, for John Wanamaker, there was no was no good answer to his problem then and more than 100 years...

  • 8 years

    ROI Metrics Beta Release Announcement

    The new year has arrived and we are very excited to begin a new chapter at ROI Metrics! A lot of work has gone into the ROI Metrics platform and we are finally ready to start the first public ROI Metrics Beta release at the end of January 2016.
    If you are an advertiser, an agency or a consultant, you have probably experienced some of the same challenges as me when it comes to tracking and measuring the ROI of your marketing campaigns....

  • 9 years

    How To Avoid The Most Common Mistake In Online Marketing

    The first thing most people think about when it comes to marketing online is either SEO (search engine optimization) or social media.
    Thinking about traffic without considering conversion and economics is one of the most common mistakes in marketing that you definitely want to avoid....

  • 12 years

    Google Kills Off Seven More Products

    Google has announced that it is dropping seven more products in an effort to simplify its range of services.
    The out-of-season “spring clean” brings an end to services including Google Wave, Knol and Google Gears.
    It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off....

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