Richard Erschik BLOG

Yours truly is speaking for the 15th year at the Exhibitor Show in Las Vegas this month.
If trade shows are under the umbrella of your responsibility you need to get there and hear the latest best-practices related to trade show exhibiting.
After that, I’ll be speaking at the Texas Library Association Show, the ConExpo Show’s marketing conference and I’ll be conducting webinars for the American Water Works Association, the International Manufacturing Technology Show and...

Since 2003, I have been serving the Texas Library Association with a live, on-site, “Power-Hour” that introduces their exhibitors to some Tips-N-Tricks relating to successful trade show exhibiting.
Pre-Show promotion, During-Show booth staff education, and Post-Show sales lead response management technique have been the focus of attention....

The older I get, the more obvious it is that most business related decisions are being made in companies today for NON-business related reasons. Keep reading and you will know what I mean.
Let me begin by stating that on my desk is an article from the (then) editor of Control Engineering magazine dating back to 1979. While both the editor and magazine are gone, I look at it every day....

If you remember the good-ole-days of 4-hour, 6-martini lunches, publication sponsored golf-outings, 12x 12-page ad schedule releases to your ad rep, and telling your exhibit house to “bury” another $50k in your exhibit program (so you don...