Front Page - Retinart

Inspiration comes in different flavours.
Sometimes it’s nothing more than a distraction from a hard problem, a way for us to escape.
Sometimes people assume that all inspiration is of equal value, and that it’s the only thing good work needs.

Newton wasn’t the first to see an apple fall.
But so often we hear about this inspirational myth of how it moved him toward his theory of gravity.
To be honest, I’m not even sure if there’s any truth to the story.

We’ve all gotten drunk on the myth of it.
Spending too long sitting around, drinking in our own creative genius, waiting for inspiration to arrive.
Every creative industry probably has its own legends of divine inspiration – physicists have Newton’s apple, us designers have Scher’s Citibank logo....

When we feel the stopping power of the blank page we think it’s the emptiness that’s the problem – that we have nothing to work with.
I think it’s the inverse.
It’s not that we don’t know what marks to make, it’s that we don’t know which marks to choose....