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In the world of ESPs, Klaviyo and ActiveCampaign are two of the most renowned and well reviewed tools for designing personalized messages and setting up email marketing automations.
But which is the best choice for Ecommerce business owners specifically?...

When it comes to ROI, email marketing has no competition for an Ecommerce brand. On average, email marketing generates $38 for every $1 spent. To give you a comparison, media buying on Google averages only a $2 ROI for each $1 spent.
Even though nurturing your leads and customers can bring lucrative results, it’d take lots of effort to do it all manually. Luckily, there are tools such as Klaviyo and Mailchimp that let you automate email marketing sequences, and create email templates...

This is an easy to follow step-by-step guide to implementing Klaviyo custom fonts – the pros and cons – and why it’s sometimes best to use regular fonts.
Grab a mug of coffee. Let’s dive in!
What are custom fonts in Klaviyo?

In this quick guide we’ll explain Klaviyo’s Smart Send feature, how to use it, as well as the advantages and disadvantages it brings for emails sent via automated flows and manual campaigns. This is one of the Klaviyo features we get asked about most...