Scout Analytics – Revenue Analyst in the cloud

Research Scout Analytics. Revenue Analyst in the cloud.

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Research.scoutanalytics.com news digest

  • 9 years

    The Link Between Customer Success and CFO Happiness: It’s All About Gross Margin

    If you’re a CFO of a SaaS business, one of your biggest challenges is gross margin. As we all know, gross margin is essentially the difference between the revenue for a subscription and the cost of fulfilling that subscription—and with the software industry...

  • 9 years

    Scout Customer Success

    How do you grow retention rates? By ensuring adoption and reacting quickly when a customer gets off track. Scout Customer Success can help—by making sure you’re always running the right play with the right customer at the right time.
    Score health by user, subscription, and customer...

  • 10 years

    Engagement Rate is the Margin Squeeze in Digital Advertising

    Engagement rate, the percentage of the audiences that consumes a particular piece of editorial content, creates the biggest squeeze on digital advertising profits.  The advertising profit contribution of media is defined by the advertising revenue produced...

  • 10 years

    How to Calculate the Breakeven Point for Digital Subscriptions

    In subscription-based business models, maximizing customer lifetime value is understood to be a key success factor to a profitable business. But how do you know at what point a customer relationship turns profitable? While there are obvious differences...

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