Content Monetization & Affiliate Marketing //Commerce

We know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for more Q4 revenue. This season sees the biggest advertising spend of the entire year, and many publishers are loathe to make any changes to their ad...

In an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a set of Marketplace Principles that promote clarity and trust. These Principles will serve as a starting point for TAG (Trustworthy...

Today we raised a significant new round of capital.  In a tough market environment for media companies, the question one would ask is: Why? Below is our answer.
Sovrn helps people who want to share their ideas, their creativity, and their voices. We help them do more of what they love, and less of what they don’t....

I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a few key factors. No matter your readership or your goals, you should consider these tips when you’re brainstorming...