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Google Gmail group adopts one of my suggestions.
I don’t claim to be the only one that has suggested the following, but I see that Google has added another Gmail menu item when creating a filter.
First off, filters are very powerful automatically executed items that can be created by users that allows the user to automatically do things to specific emails that arrive to the inbox such as: add labels, archive emails, forward emails, and other...

Most people in the business world don’t have a clue that their home page of their website is not really their home page at all. The home page of a website is Google.
Let me explain that statement and expand on the Google Home page premise for your website. The majority of people that find your business online for the first time probably are looking in one of two ways. One way is they find your business online through...

With Gmail, your choices are cool and the themes are very cool.
Google came out with Gmail themes for customizing the look of your Gmail account. Check out the Official Google Gmail blog article: Spice up your inbox with colors and themes.
I use a different theme to help me keep track of the Gmail account I am on. I color code the Gmail accounts for different customer’s Gmail accounts....

Questions asked:
Is it best to use the color black in creating the home page. . or is it alright to use gold or purple for the search engines?
Is it better to make a lot of uppercase words?