Win-Loss Analysis - Primary Intelligence

If you take these steps, you’ll be well on your way to generating a continual cycle of feedback and improvement, helping you to increase loyalty among your existing customers and winning new customers who are evaluating your solutions against competitors...

Customer Experience is a funny thing. We don’t compare our experiences to other, similar providers.
The post Has Customer Experience Gone to the Dogs? appeared first on Primary Intelligence.

It’s easy to fall into thinking, “If I consume everything my buyers said, then I will definitely serve them better.” While details can give you helpful context, trying to master each and every buyer’s in depth feedback is more likely to distract you...

Now you may think that four interviews is too small to understand what’s really going on in any market, especially for Customer Experience Analysis. In this case, however, it was gold.
The post How I Uncovered Customer Experience Insights With Only Four Interviews appeared first on Primary Intelligence....