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When it comes to press release, start-up companies have a lot of questions. How, why, what to include. Many questions pop one after the other. The most common one is “When do we need to send a news release?” and the answer is obvious: When it is newsworthy...

Yesterday’s news is today’s history. News by its very nature should be current. If the news in your release is outdated you shouldn’t be sending it in the first place.
It’s very important to position your news in a relevant and timely manner. To do that at the best way possible, make the effort to step outside of your own world. Ask yourself why someone would be interested in the your story, why he or she would want...

The online reviewer announces that new brands are added to its collection.
The company is trying to stay at the top of the innovation while at the same time puts safety first. Dynamic engineering and the new technologies are closely monitored so the clients are always up-to-date with the newest available technologies in the...