PR Definition

Thank you for visiting the “Public Relations Defined” website. This site chronicles the Public Relations Society of America-led industry-wide advocacy campaign to modernize the definition of public relations. The majority of the campaign took place from...

Change can be a good thing, right? That’s what we’re told throughout our careers and at almost every seminal moment in our lives. When it comes to change in public relations, most practitioners readily embrace new ideas and ways of doing things. We thrive...

Following 1,447 votes, hundreds of submissions, abundant commentary and nearly a year of research, we are pleased to announce the winning modern definition of public relations. Based on a public vote, held Feb. 13–26, of three candidate definitions,...

Thanks for taking a moment to check in on the “Public Relations Defined” initiative. After three months of submissions, comments, deliberation and voting, the big moment is almost here: the unveiling of a new, modern definition of public relations. The...