Small Business Marketing Podcast With Jay Ehret

How can you make a good first impression?
Your only given one chance to make a first impression, and often times it can make or break a new relationship with your customer. Your initial means of communication is your marketing message, a consistent, creative line that customers pick up when...

Whats the missing ingredient in harmonizing your plan?
Many entrepreneurs search for that one thing that will put everything in balance. We start believing the hype of the marketing specialists: “the missing ingredient in your marketing plan is social media, or search engine optimization. But its not...

Why transaction hunting doesn’t work
In Chapter 3 of The Marketing Plan Podcast we will consider the main character of the story the customer.  Looking at most business models, we can see that the customer is a target. Something to be captured. Customers are often considered transactions...

Do you consider yourself a bullet point business, or a brand with a story?
In Chapter 2 of The Marketing Plan Podcast, I will guide you through four, Level 1 Branding Questions that will drill down into the essence of your brand. If you are wanting to build your brand story, begin by answering the following questions:...