Healthcare Video Production | Seattle | Point Across Media

Alongside one of our healthcare clients, we were a recent guest on Touch Point Media's podcast. Touch Point features a series dedicated to topics impacting the healthcare industry.
Sanford Health's Content Marketing Manager talks about the key reasons their health system chose video as part of their communications strategy. Hear a behind the scenes narrative of our partnership and how we captured 100 physician profile bio videos...

Video is an effective medium to provide unique and engaging content for your social media platforms.Below is an example of a social media campaign we developed specifically for Lung Cancer Awareness Month.
Lung Cancer Awareness Campaign
Challenge:Increase awareness of screening for lung cancer. Emphasize efforts in place for safe screening during the COVID-19 pandemic. Objective:Show patients the benefits of a low dose CT scan to diagnose early-stage lung cancer. The target group is...

In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care.
How do you give them the confidence to step back into your health system?
The following case study shows how video is a helpful tool.

Incorporating video in your service line marketing is an effective way to connect with your audience. Here’s a recent example of how video was the key element of a successful campaign for one of our clients.
Service Line Campaign Example
Challenge:A West Coast health system wanted to introduce a new orthopedic surgeon to the market.Objective:Highlight a physician, reach a specific demographic, and obtain data for future campaigns.   Strategy:We produced a one-minute physician profile...