Pieter Konink

I’ve long found the WordPress media library something of an enigma. Of course I get the benefit of having an easy way to store and edit the images used on a site. But do they really need their own web pages? There’s no way to tag them, they’ll give you...

Customer-focused content may be the most important part of your content marketing plan that you probably aren’t doing right. If you’re content isn’t creating real, emotional connections with your customers, then you know you aren’t doing it right. Now...

Creating a customer persona is an important part of any content marketing strategy. It isn’t enough to simply create a great product or offer a valuable service. You need to know who will benefit from choosing what you offer. Understanding your core...

Confirming what fans of the 2013 movie Her already know, researchers have found that those who interact with life-like devices with complex artificial intelligence (AI) are less likely to seek out social interactions with other people. They wrote that...