Marketing and Business Ideas for Photographers

Photocreative 365. The PhotoCreative365 Project ran for two years between 2010 and 2012 by photographer Michael Shilling....

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Photocreative365.com news digest

  • 9 years

    Understand how people find you

    If you don’t know how your clients find and hire you then how on earth are you going to market to them?
    Here’s a few ways someone might find a photographer.
    Through a referral from a friend, college or family member.

  • 9 years

    What does your target market actually want?

    I hear lots of people saying things like “My target market is people with £35k+ incomes” or “Families that live in Chelsea” but I rarely hear “people who like a particular type of photography”.
    By the way, vintage is not a style of photography it’s a trend and while we’re on the subject neither is wedding photography that’s “Natural not too posed”....

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