Philip Graves

Philip Graves. A combination of a working lifetime spent observing and studying consumers, a passion for bringing consumer psychology to life and...

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Philipgraves.net news digest

  • 8 years

    Learning from Bus Buddhists

    In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to ignore factors that make a huge difference to our behaviour...

  • 8 years

    Why the Opinion Polls were Wrong (and an inquiry won’t help)

    It’s official, the opinion polls conducted in the run up to the UK general election were wrong – even the polling companies have said so. The good news is that there is going to be an inquiry into the pollsters’ failures. The bad news is that this is...

  • 9 years

    The Customer Loyalty Myth

    The suggestion that customers can be loyal is odd. Think about it for a moment; who are you really loyal towards?  Your family, your friends, your colleagues?  Loyalty exists for a reason; it is the glue that makes us do the right thing so that we can...

  • 10 years

    Why Discount Supermarkets aren’t All They Seem

    The news today has been dominated by the announcement from the UK’s biggest supermarket chain that their profit fell by 6% to £3.3bn. Having just been invited to participate in a discussion on national radio about this news, what intrigued...

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Updated: March 19, 2018
Expires: October 26, 2023
Created: October 15, 2008

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