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Today I’m going to take quick a detour from the Stellar Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience…
When I was five years old, I went to one of my first slumber parties. It was at the house of our neighbors down the street, who had children about my age....

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short...

In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.”
This rule is also beneficial for the writing you use to market your business. Let me explain…...

Good copy can engage a reader’s attention, encourage them to think differently, and inspire them to take action.
However, effective writing can be difficult. It’s a skill that comes with training and practice. And while it can take years to master, it’s always helpful to have a few pointers that you can use immediately to improve the quality of your online or offline...