Pebble Road Marketing

Throes of Creation by Leonid Pasternak
I’m sure this has happened to everyone (except, perhaps, the most focused of us). You sit down to write — you’re determined to knock out some great content. It’s been percolating in your brain for days now and it’s time. Time to get it out onto paper...

As we move from one year into the next or even just from one project into the next, it is important to have a way of evaluating what came before. Having a quick, simple way of looking at the good, bad, and ugly in any system gives us fodder for how we...

Have you seen the latest campaign by P&G? Buy our product and we’ll give one day of clean drinking water to those in need?
It took me a while to figure out why it made me cringe. On the outset, it just looks like another company wanting to help. But the messaging is what makes it so wrong....

Canada has a new anti-spam law that will enter into force on July 1st. What does this mean for business owners like you and me?
Well, it means that we have to have expressed or implied permission to send commercial emails to our lists. A commercial electronic message (CEM), by the way, is any email, text, or post to an individual’s social media account with the purpose to encourage...