Digital Marketing Coach | Social Media Training | Sheldon Payne

The success of your e-mail marketing and advertising campaign is often based on a set of complex elements. Nonetheless, several these problems could be proactively managed to make certain an optimized response. When creating your next email campaign...

How many of you tuned into the Super Bowl on Sunday just to watch the ads? I certainly did! The Super Bowl is an exciting event for us marketers because it really showcases some of the best work in our industry. It’s expensive to run an ad during the...

With a client opening a brand new business this week, I began creating a social media presence from scratch. This can be a great challenge to businesses, both old and new, who have not had much experience in the social media sphere. With the beginning...

This is the third blog post in my Google AdWords series. My first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire...