Paul Stovell's Blog

Paul Stovell. A Brisbane-based software developer and founder of Octopus Deploy, a DevOps automation server. This blog is about software...

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Paulstovell.com news digest

  • 2 years

    Octopus Deploy in 2021

    We had a huge year in 2021. Here are some of the highlights:
    We grew from 77 to 179 people
    We shipped a ton of software

  • 3 years

    Customers as investors

    Octopus is a bootstrapped software company, and so there are no investors that have put money "into" the business. As a result, every dollar we've ever used to build our business has come from customers.
    There's something humbling and powerful about this. The fate of our business - whether we continue to grow indefinitely, or shut down - is determined entirely by our customers. Not by pitching to investors....

  • 3 years

    Highly-measurable upside vs. immeasurable downside

    There's this pattern that emerges in engineering, marketing, and a lot of other things that we do. I suspect somebody has already named it - some law or maxim - but I've not seen it written somewhere. I describe it as the "highly-measurable upside vs...

  • 3 years

    Publishing the Octopus Handbook

    We're a bit over 70 people at the moment, and plan to hire quite a bit more this year. To try to manage that growth a bit better, I spent the last couple of weeks working on a complete handbook for the company, and decided to make it public. Check it...

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