Full-Service Digital Marketing Agency | 1EASYPLAN

Good marketers know how to position themselves and each of their products in the minds of their chosen markets – so their prospects will want them and their products over the competition. Positioning is not what you do to your offer, but rather what...

You’re selling a transformation.
People don’t want your product. They want what your product gives them. They want the result, the outcome. With your product, their life improves in some way. It’s transformed from the state it’s in today, to the state in the future, after they bought...

Define the total universe of potential customers.
Break into smaller and smaller segments with distinct characteristics, such as demographics and behaviors.
Determine the profitability of each segment; if they have money and are willing to spend it.

Everything starts with marketing.
It’s the careful and deliberate planning of your business (its image and offerings), an exercise that starts before anything else and doesn’t end until you retire.
Marketing begins even before you have a product…