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Partadialogue. Engagement Labs is the only company that combines online social media listening and offline word of mouth social data with...

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Partadialogue.com news digest

  • 7 months

    TS Scorecard 30 Day Trial Top Banner Ad

    Limited-time Offer: Free 30-Day Trial Access to TotalSocial as featured in
    Ad Age
    The post TS Scorecard 30 Day Trial Top Banner Ad appeared first on engagementlabs.com.

  • 7 months

    Can radio still drive brand conversations in a social media world? Much more tha...

    by Richard Carufel | Sep 14, 2023 | Public Relations
    Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should...

  • 7 months

    Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

    Harness Radio’s Unique Ability to Fuel Purchase Intent and More
    Article contributed to RAB’s Radio Matters Blog.
    In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving...

  • 7 months

    Radio ‘catalyzes’ consumer brand conversations and interactions

    Radio can reach diverse audiences, drive brand conversations and, ultimately, impact purchase intent, says a new US study.
    Why radio listening matters
    The findings of the study* – commissioned by radio industry body RAB in collaboration with Engagement Labs – point to radio’s enduring resonance and its ability to shape the brand-consumer relationship, drive social communication and impact the bottom...

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