Global Integrated Marketing Communications & PR Agency | PAN

Your website does a lot of work for you. It’s your recruiting tool. It’s a company brochure. It’s your face online for customers who need help and prospects who want information. A website is the first place people go to learn more about your company...

The day has come where you want to immerse yourself into the world of social media and you need to pick a platform to do so.
But where do you begin?
Twitter is a great choice because it allows you to be connected through the internet in an easy, quick way with the maximum post only being 140 characters. Before getting started, there are just a few essentials that should be explained....

Media are always looking for experts in their beat to interview so they can add expert industry commentary and more depth to their articles. Briefings can also be incredibly useful for a company. It is a great way to generate company awareness, as long...

Just like all of the great athletes, you need to evaluate the effectiveness of your routine.
When was your last marketing content physical?
As all of the facets of marketing continue to blend together, an integrated marketing communications strategy becomes increasingly more important. Similar to staying in shape, your IMC strategy needs goals, trainings and a healthy diet of content. Ready...