Allbound: PRM Software for Partner Management Solutions

The 4 Types of Channel Marketing Partners
Navigating the world of channel marketing can be tricky, especially when common industry terms overlap.
You might find yourself discussing partnership strategy, believing you and your partner are both on the same page—only to find out later that you both were discussing entirely different ideas. Which benefits will you offer to your partners? Will they...

The post Testing – 4 Questions to Ask to Ensure You’re Getting the Most From Your Partner Systems appeared first on Partner Relationship Management Software (PRM).

Changing Privacy Requirements
Five Questions Channel Program Leaders Should Be Asking
2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018.  It was quickly followed by the California Consumer Privacy...

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users through your channel partners. However, it’s not enough...