Inbound Guru

When creating and maintaining your online presence, there are two oft-neglected areas in particular that can be a gold-mine of lead generation – if you know how to use them! Blogs and social media sites can both be a great way to get in touch with prospective...

Sometimes things don’t go according to plan, and even the most savvy companies can make bad decisions, leading to a loss of trust and confidence from potential clients. Here’s a quick look at three mistakes that can damage your online image, and the...

When it comes to creating a marketing plan for your company, the most common choice is to come up with a strategy and a detailed plan for the next twelve months. But with the online world evolving the world of marketing at a rapid pace with no rest,...

In most customer sales-based situations, heavy emphasis seems to be placed upon acquiring the customer. You build rapport, deliver the pitch, beat the objections, sign the papers and move to the next one. Unfortunately, unlike in a client-based sales...