Financial Services Industry Cloud

In this article, we’ll discuss ways to defend your data. Not to say data is bad and needs a champion. On the contrary, data is good! But your data is at risk – each and every day.
Or should I say night? While much of the United States and Canada are fast asleep, cyber criminals in Eastern Europe and other spots around the world are making it their day job to hack into the systems of North American companies. It’s all in an effort...

It’s old news that government officials increased financial sector regulation in the wake of the 2008 financial crisis and measures such as the Dodd-Frank Act, which created the Consumer Financial Protection Bureau (CFPB), have greatly impacted banks...

Last week, just as the trees that can be seen from my home office in suburban Pittsburgh were beginning to lose their green coloring, I received a direct mail solicitation from one of the “big four” auto insurance companies. Because I advise and assist...

Proofing. The mere mention of the process sends shivers down the spine of many a marketer. It’s among the most critical of steps in the direct marketing workflow, and also the most painful. I’m willing to bet that any two people in the industry...