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Why are Client Relationships so Important?
Great client management is the foundation of a reputable business. Account Managers and Directors act as the faces of a company, a crucial entry point in the formation and preservation of client relationships. Paying a great deal of attention to detail...

What is Email Marketing?
In the simplest of words, email marketing is the use of email to promote your business. With the rise of social media, many have referred to this direct form of marketing as “outdated”. However, marketers are well aware that comments like this are far...

Every successful business has a face, it’s as simple as that! A logo helps build your brand identity–essentially what you are and what separates you from the competition. That’s why it’s important to have a great logo!
Quality logos are invaluable because they build trust. A well-designed logo lets people know you’re on a professional spectrum, whereas having something designed poorly puts your credibility into question. If you look at some of the biggest corporations...

What is Influencer Marketing Really All About?
Have you ever spent money on a product or service because someone you admire promoted it? It could be your favorite athlete promoting an energy drink, your favorite blogger recommending skincare, or your favorite celebrity shouting out a restaurant....