MissionStatements.com -The largest collection of mission statement sam...

Jill Perucca, Claims Manager at epb&b insurance in Portland Oregon, wanted to create a decal to be placed above their office area as a constant reminder of the companies vision and desire to serve their customers to the best of their ability. Jill...

To encourage the women of the Johns Hopkins University basketball team in Baltimore, Maryland, Head Coach, Nancy Funk, displays a new, inspirational decal on the locker room wall every year. Her choice to use the quote, “Win the Day” is an uplifting...

The problem most of us have with writing impactful mission statements, vision statements, About Us, or other organizational descriptors is that we are too close to the topic. We end up talking about ourselves and using too much lingo.
People’s natural inclination is to only pay attention to three types of information: valuable, entertaining, or threatening....

The mission statement should describe in one (two if needed) sentence how, who, where about your organization. It is also important to reveal what’s unique about your endeavor.
Describing the unique aspect is like a special call for your audience, i.e. customers, clients, followers....