Homepage - mbassett

So you have a product that’s completely different from everything else out on the marketplace. You’ve tested it with a focus group and it’s getting four-star reviews. The pre-launch went even better than expected. But it’s six months post-launch and...

Whether you’ve been searching for a while, or a friend just sent an opportunity your way, it feels good when a job offer comes through the door. A different company is recognizing the talent you have and a welcomed change to your routine lies ahead....

It’s 2:30 p.m. in the afternoon and you look around at your coworkers – chances are they are not the same people who arrived to work first thing in the morning. Research shows that most people are at their most productive peaks between 9:00 a.m. and...

We’ve entered a new age of modern marketing where the trifecta of content, context, and the customer experience reigns supreme. Marketers must embrace the mindset of creating more value for more people – more often. The ones who not only embrace this...