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“The customer is always right” goes the old age adage – matter of opinion, huh? But when put into the proper context of no customers, no business, this adage begins to paint a much brighter picture. Let’s be clear, we are not referring to so-called bad...

In my previous blog post, “Maveryck Marketing: Reaching the Decision Maker – First Episode” , I discussed various ways I mentor business owners on how to connect with the “right” people within companies they are targeting for business opportunities and...

Small business owners come to me all the time asking how to get the decision maker on the phone so they can present their offering. There is no trick for success, but I can tell you from personal experience after haven spoken to and actually sold services...