Matt Stannard | CTO

Introduction
So, after building something to track footfall using a Raspberry Pi and a PIR I wanted to try and see if it was possible to make something that was a bit more robust. The biggest issue with PIR is that it cannot tell you much about what triggered a hit...

If you've read my blog before hopefully you'll know I'm a geek and so was incredibly excited when Google introduced the Measurement Protocol when releasing Universal Analytics.
I've called this blog post part one primarily as I am hoping to be able to write a few follow ups explaining the results we saw and ways we are evolving this project so please do check back or feel free to e-mail me with any questions....

Each week 4Ps hosts a Waffle Wednesday, originally started by Head of SEO Hannah Miller and then rejuvenated by Head of SEO Ruth Attwood, it offers a chance for people in the agency to have a digital geek out. Semantic markup is something that always...

I am an avid Googler in terms of I love the Google stack and clients and peers often think I am a Google sales rep selling either Google Analytics (which is amazing) or Tag Manager (which is probably equally amazing) however I have become increasingly...