marketingmaven - Marketing Maven

Products for babies and infants is a major industry in the U.S., with sales estimated to be more than $5 billion annually. Another estimation is that there will be more than 6,000 companies selling online in this market. There is no shortage of customers...

Some companies always seem to be a step or more ahead of the others. Their products are considered better, their stores are everywhere, and their products enjoy an almost cult-like following. This makes us wonder what it takes to create a brand that...

If you are the manager or owner of a health and beauty business, you need to stay on top of the trends. One of the best ways to do this it to attend health and beauty trade shows. Since there are so many of them, we’ve put together a list of the ones...

Your online personal brand is as important as the first impression at a meeting. We all Google a new contact, relying on their digital footprint to form what we think of them as a potential client, employee or connection.
Creating a personal brand requires thought, research and planning. It’s not something that can be created overnight, but instead takes shaping and crafting. Structure and strategy are key to creating and nurturing your personal brand, and for business...