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Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial...

Sales and marketing alignment is key to driving success regardless of your industry. Believe it or not, teamwork does in fact make the dream work for your marketing campaigns.
Source: Teamgate
The disconnect stems from the two team’s seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn those leads into paying customers....

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing...

Watching the number of real visitors to your site increase in real-time is pretty awesome.
But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning your website into...