Carmen Mardiros – Analytics is about distributing knowledge, not data

This is post #5 of 5 in the series “The Lego Data Layer”
In previous posts I argued that an entity is a thing that’s of special interest to the business. For ecommerce, an obvious one is product (but is certainly not the only one). An entity at its core is an object, but a special kind of object by virtue...

This is post #4 of 5 in the series “The Lego Data Layer”
My last post gave a simplified overview of the developer process behind this approach. I showed how the dev teams would create a set of helper functions to generate these dictionaries server-side. These functions would then be called whenever a new interaction...

This is post #3 of 5 in the series “The Lego Data Layer”
In previous posts I argued that every interaction has a structure that applies almost universally. Of its components, the most important ones are the object of the interaction (what the user interacted with directly) and the business entity it relates...

This is post #2 of 5 in the series “The Lego Data Layer”
In the previous post we looked at the basic anatomy of an interaction and how similar it is to English grammar. I argued that (almost) every interaction is related to a thing that is of particular interest to the business. I call this an entity to distinguish...