Home - Karla Starr Thought Leadership coaching

This scale explains how we evaluate things. When we have no opinion about something, it’s empty. But once we start getting information that’s either negative or positive, it starts leaning to one side:
If we hear a few negative comments about, say, a brand of waffles, it becomes easier to process information that’s negative about that brand. Our brain is a lazy prediction-machine. It’s easy to back up our biases and hunches; it’s much, much more difficult...

Evaluating anything is a process of gathering information about its positive and negative qualities, until one of those outweighs the other. Once the scale starts leaning towards one side (say, we get lots of information from a friend that going to Mexico...

Years ago after my grandfather was diagnosed with lymphoma, I decided to tackle things upstream and start taking better care of my health. In addition to lymphoma, people in my family suffered from hypertension, high cholesterol, diabetes, depression...

Here’s the most important thing I ever learned about the way we see the world and process information…. The brain is in charge of two very different goals:
1. Successfully move our bodies around through space and time (accomplish tasks needed for survival)...