Home | Kneto

I have always been fascinated in the academic world and its ability to do research on anything imaginable, which is why I was in contact with Professor Petri Parvinen, Professor of Sales Management at Aalto University School of Economics late 2013.
I was curious to know if he was aware of any academic research that would reflect our core offering, i.e correlations between behaviour in consumption of content and the purchase decision and what kind of analytics would help the sales persons to do...

Think about it. What does the sales manager and sales person normally talk about?
How many deals did they close?
How many offers are out there?

Remove the hurdles from outbound sales
Over the years I have been introduced to quite a few sales tools and revenue optimizers that have mostly solved inventory and availability issues. Normally their logic has depended on past history and present booking's on hand. With good procedures and...

The secret sauce, that helps when it matters.
Previously I shortly described the birth of automated AIDA (attention, interest, desire & action). As a curious entrepreneur I naturally wanted to understand how this could work in an established company that had been around since the early days...