Kielbik Group | Home

Don’t have time to do things right the first time? How much time and money do you have to do things over?
Even the US Army has that as a motto.
When we develop a display we adhere strictly to this motto. Even when clients have handed over a project to us last minute from some other agency that has run behind, was over budget or just was out of their depth engineering wise....

“Time is Money” Benjamin Franklin
We got the call during an early morning a few months before the Oscars. Ogilvy&Mather had this great idea about putting video booths into malls where Bertolli (a Unilever company) customers could record their Bertolli food stories and then share...

In a study that used eye tracking to test actual in-store communication signs this was the key insight:
The best performing in-store signs communicate an easy to understand message with a clear call-to-action and easy to comprehend images.
Examples and characteristics of the best performing communication...

According to Nielsen data 43% of in-store display promotions lose money. But almost half of all US supermarket sales are sold on promotion. This shows how important promotional displays are and how much displays can contribute to a positive overall performance...