Kai Davis (not the poet)

A friend asked me for a business banking recommendation (US based) for Solo Consultants/Solopreneurs/LLCs. Here’s what I shared with her.
My standard banking recommendation is ‘go with your local credit union.’ Beyond that, I personally like (or have had solo consultant/solopreneur/LLC friends recommend):...

I came across this tweet from @randfish (founder of SparkToro) and wanted to share it here, because it’s spot on.
Your goal with your positioning should be to have that same level of focus as Dave: “I help fence contractors get more leads.”
The more narrow and specific you make your positioning, the more impactful it’ll be....

You want your homepage to speak to your visitor and reflect their pains, problems, and current situation.
When it comes to copywriting for your homepage, it’s to your benefit to talk about the reader. They’re stumbling onto your website confused and looking for help with a problem....

Your homepage is the face of your website, and it’s the first page most of your visitors see. And it has an important job when it comes to your SEO.
I like to think of a website’s homepage as a computerized salesperson that doesn’t need to eat, sleep, or use the bathroom....