Marketing Research and Consulting | Just the Facts, Inc.

This recent Chicago Channel 7- ABC video discusses the close gubernatorial race in Illinois. In the video, Bruce Tincknell of Just The Facts Research discusses the critical importance of polling “likely voters” versus a meaningless “registered voter...

Just The Facts Quik Trends™: Fragmentation of News Sources for Millennials
Just The Facts, Inc.® market research was not surprised by a recent article in Investor’s Business Daily that Millennials’ information sources are “not your father’s Newies” 3/26/14....

Incidence Critical to Successful Surveys
Just The Facts, Inc.® market research is constantly wrestling with the balance between a survey’s cost and it’s incidence level.  Survey costs can be among the most difficult to pinpoint, especially with unknown or low incidence target audiences....

Consumer Marketing Surveys – Final of Four Parts
Just The Facts, Inc. ® market research looked at the issue of incentives for online panel surveys…  “It’s really crazy, now” our source related, “incentive-wise, it’s a whole new ball-game as well.  It used to be you could get respondents to participate...