John's Ideas And Creativity

Writing stories and brainstorming can overlap. With the SMUCKS approach, I write a discussion on a subject that takes place between the members of the Star Trek crew. The acronym SMUCKS represents the six main Star Trek characters:
1. Spock.
2. McCoy.

This flip-flop technique can quickly generate a list of ideas and fresh, relevant brainstorm challenges. There are three key stages:
1) I create (or find an existing) brainstorm challenge
2) I create an idea for that challenge

I'm an optician, I'm about to leave my premises to put advertising leaflets on the windscreens of local cars. I have hired a temp to help me distribute the leaflets. We have fifty leaflets each to distribute.
Okay, so I'm an optician and I'm sat here ready to distribute the leaflets. Now, suppose that someone walks into my optician's premises and asks "Who's the boss?" Of course, I would answer "I am!" Job done? Question answered satisfactorily? Not necessarily...

Stepping up the concept level
There's a solitary red paperclip on my desk that needs five hundred uses. However, when considering that challenge, am I creating uses for that paperclip, all red paperclips, all paperclips in general, or what? What I like to do at the start of a brainstorming...