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John Fahy. John Fahy is the Professor of Marketing in the University of Limerick. He is also an established author and speaks on Marketing...
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John Fahy is the Professor of Marketing in the University of Limerick. He is also an established author and speaks on Marketing issues around the world.
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Home About Me John Fahy is the Professor of Marketing in the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He is an award winning author and speaker on marke...
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JohnFahy.net - Home - Does Sports Sponsorship Lead to Increased Alcohol Consumption?
The current debate on whether the sponsorship of sporting events by alcohol brands leads to increa...
Johnfahy.net news digest
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8 years
With election season ramping up in more than one country at the moment you will be hearing plenty about opinion polls as they are gathered, published, dissected and discussed over the coming weeks and months. But just how good are they and what is their...
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8 years
There May Be Life In Those Old Products Yet!
So Xtra-vision finally succumbed to the harsh realities of life in the DVD rental business with the closure of its operations in Ireland last week and the loss of 580 jobs. But perhaps the most interesting aspect of this event was that it took so long...
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8 years
Coca-Cola's One Brand Strategy
These are certainly interesting times for the soft drinks giant Coca-Cola. While ever granular levels of segmentation and customisation are all the rage in many industries, here’s one company that is heading in the opposite direction. Earlier this month...
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8 years
Fianna Fail's First Election Mistake
The appearance of this ‘pre-election’ poster generated quite a buzz in the newspaper and broadcast media over the weekend as commentators agonised over whether this marked a new direction in Irish politics and a rise in the type of negative campaigning...
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