About - James Clive-Matthews
Jcm. James Clive-Matthews is an award-winning journalist, editor, content strategist and occasional blogger, once best known as...
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Best pages on Jcm.org.uk
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James Clive-Matthews is an award-winning journalist, editor, content strategist and occasional blogger, once best known as "Nosemonkey"
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Britain, the Conservative Party, David Cameron and the EU - Nosemonkey's EUtopia
If you want to understand Britain’s rather odd relationship with the EU, you could do far worse than read this really rather good overview in this week’s Economist, especially considering its focus on...
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Nation states, regionalism and the EU - Nosemonkey's EUtopia
In the comments to my National identity vs European identity post, where I’ve been arguing that it’s perfectly possibly to have a sense of belonging to multiple different groups, and thus to have mult...
Jcm.org.uk news digest
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3 years
The growing social media advertising boycott
The most surprising thing with this growing move away from social media advertising is that it has taken this long for brands to realise that they can’t control the context in which their adverts appear – and that context can change perception of their...
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3 years
The art of persuasion 2: Barthes and the audience (for marketing)
A Barthes sign – deliberate irony… So, last time I started at the beginning of the art and science of persuasion, looking at how Aristotle’s rhetoric is still the basis of modern marketing, via his 3-part system of:
Ethos (basically the speaker’s credibility or brand)... -
3 years
The basics of persuasion: Aristotle’s rhetoric (for marketing)
So, as I’m going to start writing about what I’m reading (and occasionally watching or listening to), as well as to explore a bit more about what I do for a live ng, I should start at the beginning. Even if I’m likely to jump around a lot afterwards...
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3 years
Words are important, because language shapes our understanding of the world.
Over time, our choice of language can shatter or reinforce preconceptions – creating feedback loops of frustration or moments of radical shifts in perception that in turn can change society itself, for good or ill....
Domain history
| Web host: | The Hosting Heroes Ltd |
| Registrar: | Nominet UK |
| Registrant: | J Clive Matthews |
| Updated: | February 09, 2023 |
| Expires: | March 11, 2024 |
| Created: | March 11, 2006 |
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