Web Authority by James Stone – Get it, Keep it, Reap the Profits

What is it that makes a great squeeze page? What makes a page never fail to bring you new clients? Remember, you only have about 8 seconds to make an impression, sometimes less. Here are a few things to remember.
Use a headline that matches your product. Your prospect needs to know that they made a good decision when he clicked to visit your page. Use different squeeze pages for every new product and offer....

A lot of you think that the keywords meta tag is extremely important and I have not said so one way or another. There are some reasons why it should be completed and I will never tell you not to complete it. In fact, I’m very clear on using 12 to 15...

What Creates Page Rank? Traffic and links are critical to an understanding of what the Internet is all about. Here’s a long explanation. Let’s start with links. Links are defined as a clickable word or phrase that, if clicked, will bring the reader to...

BASIC SEARCH ENGINE OPTIMIZATION
The following is a short compilation of different aspects of a typical webpage and how a search engine like Google views each characteristic. It is not exhaustive, but should give you enough to understand the basics.  These are excerpts from the book...