Marketing Transformation & Immersive Experiences : XPON

This report was created by the XPON United Kingdom team and was presented at an XPON-hosted event.
It explores how publishers can leverage data to unlock new monetisation opportunities while navigating critical issues such as data governance and compliance, cybersecurity, and change management....

This guide provides an overview of a Customer Data Platform (CDP) when and where it is most valuable, and vendor selection criteria to consider when looking for a CDP provider.
The guide outlines essential platform deliverables for RFI’s (Request For Information), and offers suggested use cases and implementation approaches to help reduce the time to realising value from investing in this technology....

The digital landscape is constantly evolving, as are its regulations and standards. As companies in the UK increasingly rely on digital channels to communicate and transact with their customers, they must ensure their digital properties comply with legal...

In today’s fast-paced marketing world, companies face the challenge of managing and analysing vast amounts of customer data to create successful campaigns. A customer data platform (CDP) is a tool that collects, organises, and analyses customer data...