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Hoteliers know that guests value a great experience. Guests want to be surprised and delighted by their stay with you. The challenge today’s hotel marketers often face is ensuring that a great brand experience is delivered across every instance of consumer...

We live in an era of Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt. Hotel brands can survive Digital Darwinism by taking a data driven approach when engaging with guests throughout...

The hospitality industry is constantly evolving. A hotel’s physical property was once the only way to experience the hotel brand, but as the travel experience moves online, it’s up to hotel brands to offer an online experience that delivers the same...

All of the tools used to market and cater to customers during their guest journey are constantly evolving. The number of options can seem overwhelming. But the best way to take advantage of personalization technology is in conjunction with multiple tools...