Customer Data Platform - Single Source of Customer Data & Profiles

In today’s online marketing landscape, huge quantities of data are passed between customers and businesses, even before a transaction has taken place, sometimes leading to the security of data being ignored.
However, modern consumers are acutely aware of their personal data, and when things go wrong it can lead to catastrophic brand damage. Front-end web security must be taken seriously by businesses – but where exactly in the business does the responsibility...

With your business at its most vulnerable this busy holiday shopping period, how can you avoid a costly data breach?
The United States has long been familiar with Black Friday, the busiest retail day of the year and the unofficial start to the holiday shopping season. However, Black Friday – and the subsequent Cyber Monday – has now grown into a global phenomenon with...

This year it was discovered that hacking collective Magecart were behind the data breaches of at least 800 e-commerce sites around the world, exploiting failures in client-side website security.
As the high-profile hacks of 2017-2018 have shown, the stakes for companies suffering data loss are extremely high: Gemalto recently found that 70% of customers said they would leave a business following a data breach. This is a threat from which even...

Updated 22nd October 2018
In the same way, that Google created Google Analytics as a free web analytics solution, they have launched Google Tag Manager.
On November 14, 2005, Google announced Google Analytics – a revolutionary product that changed the web analytics software landscape. It was free, delivered as a service, was integrated with Google AdWords, had a solid (if basic) feature set and did I...