immedia – the immedia ecosystem

In a world where social networks have become the new transmission towers of media, we are witnessing the erosion of trust and the rise of platforms that often operate without accountability to citizens for truth, objectivity, and ethics. As these digital...

What is the device that will manage trust, curate information and defend privacy for a community?
Have a watch of Apple’s “Flock” ad, and how it positions the iPhone as a trusted device you can rely on to augment your intent digitally.
The smartphone is now the universal device by which we manage our engagement with the world personally, and Apple positions itself as the vendor you can most trust with your most personal and private self....

As digital ecosystems continue to evolve, brands face a pivotal moment. Traditional models of consumer engagement, largely driven by centralised platforms and data extraction, are losing their effectiveness. We are moving into a new era where authenticity...

There is a lot of attention paid to the changes in human behaviour driven by the digital revolution and the dynamics of the big social platforms, especially maximising the return on exploiting and maximising the returns on engagement through their algorithmic...