2024 - IMC

At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn’t be missed if they disappeared overnight, can brands still prosper?
“Right now, both marketing and its servant, advertising, are in trouble with 800 million people reported to have installed ad blockers on their devices” says author and speaker Patrick Collister, who’ll be presenting the closing presentation at the Nedbank...

IAB SA CEO Paula Hulley, this week, announced the synergistic collaboration between the organisation representing the interests of the South African digital industry and the Nedbank IMC Conference in 2020.
Hulley expands on the vision:
For the shared strategic objectives of empowering the media and marketing industry to thrive in a digital economy, through increased collaboration and partnership, we are proud to partner with the Marketing Association of South Africa in endorsing the...

Why doesn’t marketing sit with the grown-ups around the boardroom table?
Brand strategist and advertising commentator, Andy Rice, who is the opening speaker at the Nedbank IMC Conference 2020, says that for too long marketing hasn’t been seen as an integral part of business. “Companies have tended to be operations, logistics...

Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why?
The Nedbank IMC 2020 is themed Marketing Works. Work It!  and it will explore why marketing is last on the agenda of every conference call and first to have to tighten its belt when it comes to budget cuts. “The only way to get marketing back into the...